Peer recognition for contributions to the field of consumer research in two issues of the Journal of Global Scholars of Marketing Science: George P. Moschis tribute special issue, part one (vol. 29, no.4) and part two (vol.30, no.1).

Founder and director of the Consumer Life-course Studies Group, and international network of several dozen researchers from more than 20 counties, based at Mahidol University, Bangkok, Thailand. (

Alfred Bernhardt Research Professor, holder of the first professorship awarded to the Marketing Department at Georgia State University.

Recognized as one of the best researchers in marketing (Source: John Fraedrich “The Best Researchers in Marketing,” Marketing Educator, Summer 1997, p. 5).

Center for Mature Consumer Studies (founded by its director) recognized by American Demographics magazine for six consecutive years (1990-1995) as one of the 100 best sources of marketing information, the only university-based center in the field of aging (\marketing\centers\cmcs\index.htm)

Recognition by peers as one of the most influential researchers in the field of consumer behavior (based on objective measures of influence on one’s discipline—number of author citations and programmatic research).

National recognition by Association for Consumer Research for research contributions (1980-1984), and as a top influential in determining what will or will not be published in the area of consumer behavior (based on editorial-review-board memberships—1985-1989).

Recipient of the 1990 Sage Award (by Maturity Market Perspectives Newsletter) for exemplary work in market research, marketing and communications oriented toward the mature market.

College of Business outstanding faculty member — two (2) recognition awards for research activities over two five-year periods (1983-1987, and 1988-1992).

Research Professorship — Selected by Marketing Faculty and College of Business to receive one of the seven appointments among the 220 College Faculties (1984-1987). Helped increase the Department’s research output, which contributed to its national ranking.

Alumni Distinguished Professor of the Year (1986-87) of the College of Business Administration, Georgia State University.

Numerous research grants from governments, corporations, and foundations.

American Marketing Association:  Doctoral Research Award in Annual National Competition (1975).

Teaching Awards: Best Faculty Teaching Award for “outstanding teaching content”, College of Management, Mahidol University (for developing and teaching a condensed Ph.D. level course titled, Introduction to Academic Research, May, 2011).



  1. Over 200 refereed journal articles and papers presented at (inter)national conferences or published in scholarly books or proceedings.
  2. National recognition by Association for Consumer Research (ACR) contributions to the field of consumer behavior as researcher and as reviewer.
  3. Ranked 1st, as the most programmatic researcher among the forty-two most published researchers in Journal of Consumer Research (the most respectable academic journal in the field of consumer research) between 1974-1989 (partial overlap of academic career with publication time frame used). Ranked 5th most frequently cited researcher among those who published the most in JCR over the same period (JCR 3/93).
  4. Three of the research books were recognized by Choice as “best academic books.” They summarize and interpret scientific research, and suggest implications for future research and marketing practice.
  5. Conceived the idea for GSU’s Center for Mature Consumer Studies (CMCS), successfully implemented the concept and directed its research activities, achieving national recognition and global visibility. Obtained funding from government, foundations, and corporations, and made CMCS self-supporting.
  6. Developed the first course in the field of mature consumer marketing. The course has been used as a model by other universities in developing similar courses. Developed the first doctoral research seminar in GSU’s Robinson College of Business.
  7. First to publish an article in the Journal of Marketing Research, sole authored, as a doctoral student.