Publications: Refereed Scholarly

George P. Moschis, “Shopping Orientations and Consumer Uses of Information,” Journal of   Retailing, Vol. 52 (Summer 1976), pp. 61-70, 93.

George P. Moschis, “Social Comparison and Informal Group Influences,” Journal of Marketing Research, Vol. 13 (August 1976), pp. 237-244.

George P. Moschis, Roy L. Moore and Lowndes F. Stephens, “Purchasing Patterns of Adolescent  Consumers,” Journal of Retailing, Vol. 53 (Spring 1977), pp. 17-26,92.

Ronald W. Stampfl, George P. Moschis, and Joseph T. Lawton. “Consumer Education and the Preschool Child,” Journal of Consumer Affairs, Vol. 12 (Summer 1978), pp. 277-291.

Roy L. Moore and George P. Moschis, “Teenagers’ Reactions to Advertising,” Journal of Advertising, Vol. 7 (Fall 1978), pp. 24-30.

George P. Moschis and Roy L. Moore, “An Analysis of the Acquisition of Some Consumer Competencies Among Adolescents,” Journal of Consumer Affairs, Vol. 12 (Winter 1978), pp. 277-291.

George P. Moschis and Gilbert A. Churchill, Jr., “Consumer Socialization: A Theoretical and Empirical Analysis,” Journal of Marketing Research, Vol. 15 (November 1978), 599-609.

Gilbert A. Churchill, Jr. and George P. Moschis, “Television and Interpersonal Influences on Adolescent Consumer Learning,” Journal of Consumer Research, Vol. 6 (June 1979), pp. 23-35.

George P. Moschis and Gilbert A. Churchill, Jr., “An Analysis on the Adolescent Consumer,” Journal of Marketing, Vol. 43 (Summer 1979), pp. 40-48.

George P. Moschis, “Teenagers’ Response to Retailing Stimuli,” Journal of Retailing, Vol. 53 (Winter 1978-1979), pp. 80-93.

Roy L. Moore and George P. Moschis, “Role Perceptions in Adolescent Consumer Learning,”  Family and Consumer Sciences Research Journal, Vol. 8 (September 1979), 66-74.

George P. Moschis and Roy L. Moore, “Decision Making Among the Young: A Socialization Perspective,” Journal of Consumer Research, Vol. 6 (September 1979), pp. 101-112.

George P. Moschis, “Consumer Information Use: Individual vs. Social Predictors,” Communication Research, Vol. 7 (April 1980), pp. 139-160.

George P. Moschis, Joseph T. Lawton and Ronald W. Stampfl, “Preschool Children’s Consumer Learning,” Family and Consumer Ssiences Research Journal, Vol. 9 (1) (September 1980), 64-71.

George P. Moschis, “Patterns of Consumer Learning,” Journal of Academy of Marketing Science, (Spring 1981), pp. 110-126.

Roy L. Moore and George P. Moschis, “The Role of Family Communication in Consumer Learning,” Journal of Communication, Vol. 31 (4), (July 1981), pp. 42-51.

Roy L. Moore and George P. Moschis, “Impact of Newspaper Reading on Adolescent Consumer,”  Newspaper Research Journal, Vol. 2 (4) (July 1981), pp. 3-8.

Pradeep Korgaonkar and George P. Moschis, “An Experimental Study of Product Satisfaction, Product Importance, Expectations and Performance,” Journal of Advertising, Vol. 11 (3), (Summer 1982), pp. 32-44.

George P. Moschis and Roy L. Moore, “A Longitudinal Study of Television Advertising Effects,” Journal of Consumer Research, (December 1982), pp. 279-287.

George P. Moschis and Roy L. Moore, “The Role of the Mass Media and Family in the Development of Consumption Norms,” Journalism Quarterly, (Spring 1983), pp. 67-73.

Thomas J. Stanley and George P. Moschis, “The ATM-Prone Consumer: Profile and Implications,” Journal of Retail Banking, Vol. 5, (Spring 1983), pp. 45-51.

Pradeep Korgaonkar, George P. Moschis and Danny N. Bellenger, “Correlates of Successful  Advertising Campaigns,” Journal of Advertising Research, (February/March 1984), pp. 47-53.

George P. Moschis and Roy L. Moore, “Anticipatory Consumer Socialization,” Journal of the Academy of Marketing Science, Vol. 12 (4), (Fall 1984), pp. 109-123.

George P. Moschis and Thomas J. Stanley, “What Managers Should Know About Marketing Research,” Business, Vol. 34 (3), (July/August/September 1984), pp. 29-35.

George P. Moschis, Jac L. Goldstucker and Thomas J. Stanley, “Will Consumers Let Computers   Do the Walking?” Business Horizons, Vol. 28 (2), (March/April 1985), pp. 22-29.

Ruth B. Smith and George P. Moschis, “A Socialization Perspective on Selected Consumer Characteristics of the Elderly,” Journal of Consumer Affairs, Vol. 19, (Summer 1985), pp. 74-95.

George P. Moschis, “The Role of Family Communication in Consumer Socialization of Children and Adolescents,” Journal of Consumer Research, Vol. 11 (4), (March 1985), pp. 898-913.

Jac L. Goldstucker, George P. Moschis and Thomas J. Stanley, “Possible Effects of Electronic  Shopping on Restructuring of Distribution Channels,” International Journal of Retailing, Vol. 1 (1), 1986, pp. 20-32.

Ruth B. Smith, George P. Moschis and Roy L. Moore, “Some Advertising Influences on the Elderly Consumer: Implications for Theoretical Considerations,” Journal of Current Issues and Research in Advertising, Ann Arbor, MI: University of Michigan, 1985, pp. 187-201.

George P. Moschis and Daniel C. Bello, “Decision-Making Patterns Among International Vacationers,” Psychology & Marketing, Vol. 5 (1), (Spring 1987), pp. 75-90.

Thomas J. Stanley, George P. Moschis and William D. Danko, “Financial Service Segments: The Seven Faces of the Affluent Market,” Journal of Advertising Research, Vol. 27 (4), (August/September 1987), pp. 52-66.

Pradeep Korgaonkar and George P. Moschis, “Consumer Adoption of Videotext Services,” Journal of Direct Marketing, Vol. 1 (4), (Autumn 1987), pp. 63-71.

George P. Moschis, “Cigarette Advertising and Young Smokers,” Journal of Advertising Research, Vol. 29 (2), (April/May 1989), pp. 51-60.

Dena S. Cox, Anthony Cox and George P. Moschis, “When Consumer Behavior Goes Bad: An Investigation of Adolescent Shoplifting,” Journal of Consumer Research, (September 1990).

George P. Moschis, Pradeep Korgaonkar and Anil Mathur, “Older Adults’ Responses to Direct Marketing Methods,” Journal of Direct Marketing, (Fall 1990), pp. 7-14.

George P. Moschis, “Marketing to Older Adults: An Assessment of Present Knowledge and Marketing Practice,” Journal of Services Marketing, Vol. 5 (2), (Spring 1991), pp. 33-41.

George P. Moschis, “Marketing to Older Adults,” Journal of Consumer Marketing, Vol. 8 (4), (Fall 1991), pp. 33-41.

George P. Moschis, “Gerontographics: A Scientific Approach to Analyzing and Targeting the Mature Market,” Journal of Services Marketing, Vol. 6 (3), (Summer 1992), pp. 17-26.

George P. Moschis, Anil Mathur and Ruth B. Smith, “Older Consumers’ Orientations toward Age-Based Marketing Stimuli,” Journal of the Academy of Marketing Science, Vol. 21 (No. 3), (1993), 195-206.

Anthony Cox, Dena Cox, Ronald Anderson and George P. Moschis, “Social Influences on Adolescent Shoplifting: Theory, Evidence, and Implications for the Retail Industry,” Journal of Retailing, Vol. 69 (No. 2), (Summer 1993), 234-246.

George P. Moschis and Anil Mathur, “How They Are Acting Their Age” Marketing Management, Vol. 4 (No. 2), (1993), 41-50.

George P. Moschis, “Gerontographics,” Journal of Consumer Marketing, Vol. 10 (3), (1993), 43-53.

Anil Mathur and George P. Moschis, “Use of Credit Cards by Older Americans”, Journal of Services  Marketing, Vol. 8 (1), (Winter 1994).

George P. Moschis, “Consumer Behavior in Later Life: Multidisciplinary Contributions and Implication for Research,” Journal of the Academy of Marketing Science, Vol. 22 (3), (Summer 1994), 195-204.

Pamela Kennett, George P. Moschis and Danny N. Bellenger “Marketing Financial Services to Mature Consumers,” Journal of Financial Services Marketing, Vol. 9 (2), (1995), 62-72.

George P. Moschis, Julie Sneath and Anil Mathur, “Existing Retail Strategies and the Older Consumer: An Empirical Assessment and Recommendations,” Journal of Shopping Center Research, Vol. 2 (1), (Spring/Summer 1995), 47-64

George P. Moschis, Danny N. Bellenger, Pam Kennett and Linda Aab, “Targeting the Mature Consumer Market,” Health Services Management Research, (Spring 1996).

George P. Moschis, Euehun Lee and Anil Mathur, “Targeting the Mature Market: Opportunities and Challenges,” Journal of Consumer Marketing, Vol. 14(4), (1997), 282-293.

Karen M. Gibler, James R. Lumpkin and George P. Moschis, “Mature Consumer Awareness and Attitudes Toward Retirement Housing and Long-Term Care Alternatives,” Journal of Consumer Affairs, Vol. 31 (1), (Summer 1997), 113-138.

Karen M. Gibler and George P. Moschis, “What Do Senior Citizens Want?,” Journal of Applied Real Property Analysis,” Vol. 1 (1) (1997), 51-61.

Karen M. Gibler, James R. Lumpkin and George P. Moschis, “Making the Decision to Move to Retirement Housing,” Journal of Consumer Marketing, Vol.15(1), 1998, 44-54. 

Karen M. Gibler, James R. Lumpkin and George P. Moschis, “Retirement Housing and Long-Term Health Care:  Attitudes of the Elderly,” Research Issues in Real Estate, Vol. 4, 1998 109-130.

George P. Moschis, Karen Gibler and Euehun Lee, “Planning to Move to Retirement Housing,” Financial Services Review, Vol. 7(291-300). Selected as the 1999 best article by the Certified Financial Planner Broad.

Anil Mathur, George P. Moschis and Euehun Lee, “Stress and Consumer Behavior: Coping Strategies of Older Adults.” Journal of Marketing Practice: Applied Marketing Science, No. 6/7/8; 1999, 233-47 (MCB University Press).

Anil Mathur and George P. Moschis, “Exploring the Intergenerational Caregiver Market,” A Study of Family Care providers for the Elderly,” Journal of Marketing Theory & Practice, Vol. 7(3) (Summer 1999), 76-86.

Anil Mathur and George P. Moschis, “Socialization Influences on Preparation for Later Life,” Journal of Marketing Practice: Applied Marketing Science, No. 6/7/8; 1999, 163-167 (MCB University Press).

George P. Moschis, “Consumer Behavior in Later Life: Multidisciplinary Approaches and Methodological Issues,” Research in Consumer Behavior, Vol. 9, 2000, 103-128.

Euehun Lee, George P. Moschis and Anil Mathur, “Life Events and Changes in Patronage Preferences,” Journal of Business Research, Vol. 54 (2001), 25-38.

George P. Moschis, “Retirement and Retirees: Emerging Business Opportunities,” Generations Vol. 26 (Summer 2002), 61-65.

George P. Moschis, “Guidelines for Senior-Friendly Marketplace,” Australasian Journal on Aging, Vol. 21.4 Supplement (December, 2002), 93.

George P. Moschis, Danny N. Bellenger, and Carolyn Curasi, “What Influences the Mature Consumers?” Marketing Health Services, (Winter 2003), 17-21.

George P. Moschis, Danny N. Bellenger, and Carolyn Curasi, “Financial-Service Preferences and  Patronage Motives of Older Consumers,” Journal of Financial Services Marketing, Vol. 7 (4), (2003), 331-40.

Anil Mathur, George P. Moschis and Euehun Lee, “Life Events and Brand Preference Changes,” Journal of Consumer Behavior Vol. 3 (2), (2003), 129-141.

George P. Moschis, “Marketing to Older Adults:  An Updated Overview of Present Knowledge and Practice,” Journal of Consumer Marketing, 20(6), (2003), 516-525 

George P. Moschis, Carolyn F. Curasi, and Danny N. Bellenger “Restaurant Selection Preferences of the Mature Market,” Cornel Hotel and Restaurant Administration Quarterly, vol. 44(4) (August 2003), 51-60.

George P. Moschis, Carolyn F. Curasi, and Danny N. Bellenger “Patronage Motives of Mature  Consumers in the Selection of Food and Grocery Stores,” Journal of Consumer Marketing, Vol. 21 (2), (2004), 123-133.

George P. Moschis, Danny Bellenger and Carolyn Curasi, “Marketing Retirement Communities to Older Consumers.” Journal of Real Estate Practice and Education vol. 8(1) (2005), 99-114.

Anil Mathur and George Moschis, “Antecedents of Cognitive Age: A Replication and Extension”  Psychology and Marketing, Vol.22 (12) (2005), 969-994.

Anil Mathur, Euhun Lee, and George P. Moschis. “Life-Changing Events and Marketing Opportunities.” Journal of Targeting, Measurement, and Analysis in Marketing 14(2) (2006):115-128.

Anil Mathur, George P. Moschis, and Euhun Lee, “Consumer Stress-Handling Strategies: Theory and Research Findings, Journal of Consumer Behavior, Vol. 5 (2006), 193-203.

George P. Moschis, and Anil Mathur “Older Consumer Responses to Marketing Stimuli: The Power  of Subjective age,” Journal of Advertising Research, Vol. 46 (September) (2006), 339-      346.

George P. Moschis, Carolyn Curasi, and Danny Bellenger, “Patronage Motives of Mature Consumers in the Selection of Food and Alcoholic Beverages,” Journal of Food Products Marketing, Vol.6 (1) (2006), 61-80.

George P. Moschis, “Life Course Perspectives on Consumer Behavior,” Journal of the Academy of Marketing Science, Vol. 35 (2) (June) (2007), 295-307.

Lee, Euhun, George P. Moschis and Anil Mathur “Stress, Coping, and Consumer Preferences: A Two-Way Transitional Event History Analysis,” International Journal of Consumer Studies, Vol.31 (4) (July 2007), 428-435.

George P. Moschis, “Stress and Consumer Behavior,” Journal of the Academy of Marketing Science, Vol. 35 (3) (September) (2007), 430-444.

George P. Moschis and Janee Burkhalter, “Making Ends Meet: How Will the Elderly   Manage their Finances and Post-Retirement Expenses?” Journal of Financial Services Marketing, Vol.12 (3) (2007), 235-41.

George P. Moschis and Belgin Unal, “Travel and Leisure Services Preferences and Patronage Motives of Older Consumers,” Journal of Travel and Tourism Marketing, 24(4) (2008), 259-269.

George P. Moschis and Scott Friend “Segmenting the Preferences and Usage Patterns of theMature Consumer Health-Care Market” International Journal of Pharmaceutical and Healthcare Marketing, Vol . 2 (1) (2008), 7-21. 

George P. Moschis and Melany Chambers, “Affordable Housing for Persons       over 55: Reasons for Patronizing Specific Providers and Implications,” Journal of Marketing & Management in Healthcare, vol. 2 (2009), 44-55.

Anil Mathur, George P. Moschis, and Euhun Lee, “A Longitudinal Study of the Effects of Life Status  Changes on Changes in Consumer Preferences.” Journal of the Academy of Marketing Science, 36 (2), (2008), 234-246.

George P. Moschis  and Hung  Vu Naguyen,. Affluent Mature Consumers: Preferences and Patronization for Financial Services, Journal of Financial Services Marketing, 13 (3), (2008), 259-267.

Teerasak Jindabot and George P. Moschis, G. P. “Exploratory Factor Analysis of Thai Consumer’s Trust in Banking Service Provider,” Journal of Business Administration, 31(117), (2008), 56-68.

Monica Guillory and George P. Moschis, “Marketing Apartments, Townhouses, and Condominiums to Seniors,” Senior Housing & Care Journal, 16 (1) (2008), 31-51.

Fon Sim Ong and George P. Moschis  “Stress, Coping, and Well-Being: A Study of    Ethnic Differences Among Older Adults,” International Journal of Consumer Marketing, 21(3), (2009), 219-229.

Sarah Benmoyal-Bouzaglo and George P. Moschis, The Effects of Family Structure and   Socialization Influences on Compulsive Consumption: A Life Course Study in France, International Journal of Consumer Studies, 33, (2009), 49-54

Vu Nguyen, Hung , George P. Moschis, and Randall Shannon, “Effects of Family Structure and Socialization on  Materialism: A Life Course Study in Thailand,” International Journal of Consumer Studies, 33 (2009), 483-495.

Vu Nguyen, Hung, George P. Moschis, Randall Shannon, and Kristian Gotthelf, “Effects of Family Structure and Socialization on Compulsive Consumption: A Life Course Study in Thailand,” Journal of Global Academy of Marketing Science, 33 (2009), 483-495.

George P Moschis, Peter Hosie and, Prakash Veil, “Effects of Family Structure and       Socialization on Materialism: A Life Course Study in Malaysia,” Journal of Business and Behavioral Sciences, Vol 21, No.1; Fall 2009, 166-181.

George P. Moschis and Todd Weaver, “Segmenting Demand for Long term Care Services among Mature Consumers,” Services Marketing Quarterly, Vol. 31(1) (2010), 106 -115.http://www.informaworld.com/smpp/title~db=all~content=t792306966~tab=issueslist~branches=31 – v31

Sarah Benmoyal and George P. Moschis “Effects of Family Structure and Socialization on Materialism: A Life Course Study in France,” Journal of Marketing Theory and Practice, vol. 18(1) (winter 2010), pp. 53–69.

George P. Moschis, Fon Sim Ong, Anil Mathur, Takako Yamashita , and Sarah Benmoyal “Family and Television Influences on Materialism: A Cross-Cultural Life-Course Approach” Journal of  Asian Business Studies, Vol. 5 (2) (2011), 124-144.

George P. Moschis, and Fon Sim Ong “Religiosity and Consumer Behavior: A Study of  Subcultural Influences,” Journal of Consumer Behavior, (2011), 10(1), 8-17.

George P., Moschis, Jill Mosteller, and Choong Kwaifatt, “Research Frontiers on Older Consumers’ Vulnerability,” Journal of Consumer Affairs, Vol. 45 No. 3 (Fall),  (2011), 467-491.

Jeff Foreman and George P. Moschis, “Older Consumers’ Magazine Readership,” American Journal of Business Research,3 (2) (November), (2011), 25-37.

George P. Moschis  Ferguson, Jodie, and Zhu, Meng, “Mature Consumers’ Selection of Apparel and Footwear Brands and Department Stores” International Journal of Retail and Distribution Management, 35 (10), (2011), 785-801.

Weaver, Todd, George P. Moschis, and Teresa Davis, “Antecedents of Materialism and Compulsive Consumption: A Life Course Study in Australia,” Australasian Marketing Journal, Volume 19, Issue 4, November (2011), 247–256.

George P. Moschis, Fon Sim Ong, Masoud Ambassi, Takako Yamashita , and Anil Mathur,   “Cultural and Age-related Differences in Reliability: An Empirical Study in U.S., Malaysia, and Japan,” Journal of Targeting, Measurement and Analysis for Marketing, 19 (September/December, 2011), 141–151

George P. Moschis, “Consumer Behavior in Later Life: Current Knowledge, Issues, and New      Directions for Research, Psychology & Marketing, 29(2) (February), (2012), 57-75

Sarinya Laisawat,  Atchwahn Jantara, Fon SumOng, and George P. Moschis, “Clarifying the Relationship between Materialism and Well-being: Testing for Reciprocal and Third-Variable Effects,” Journal of Global Scholars of Marketing Science (formerly Journal of Global Academy of Marketing Science), 2012, 1–25.

Fon Sim Ong and George P. Moschis, “Effects of Life Status Changes on Changes in Consumer Preferences,” Journal of Global Scholars of Marketing Science (Formerly Journal of Global Academy of Marketing Science), Vol. 22 (3),(June 2012), 195–217.

George P. Moschis, Fon Sim Ong, Anil Mathur, Masood Abessi, and Yamashita Takako “Cultural and Sub-cultural Differences in Reliability: An Empirical Study in Japan and Malaysia, Asia Pacific Journal of Marketing and Logistics, Vol. 25, 2013(1), 34-47.

Euhun Lee, Anil Mathur, Choong Kwai Fatt, and George P. Moschis, “The Timing and Context of  Consumer Decisions: Insights from the Life Course Paradigm” Marketing Letters, 23, (3), 2013, 793-805.

Andrew Baker, Anil Mathur, Choong Kwaifatt, George P. Moschis, and Ed Rigdon, “Using the Life Course Paradigm to Explain Mechanisms that Link Family Disruptions to Compulsive Buying,” Journal of Consumer Affairs, 47(2), (summer 2013), 263-287.

Andrew Baker, George P Moschis, Sarah Benmoyal, and Cristiane Pizzutti, “How Family Resources Affect Materialism and Compulsive Buying: A Cross-Country Life Course Perspective,” Journal of Cross-Cultural Research, November 2013, 47 (4), 335-362.

George P. Moschis, Anil Mathur, Choong Kwaiffat, and Cristiane Pizzutti, “Effects of Family  Structure on Materialism and Compulsive Consumption: A Life Course Study in Brazil, ”  Journal   of Research for Consumers, 23, 2013, 66-96, online (http://jrconsumers.com/academic_articles.shtml)

Andrew Baker, George P. Moschis, Fon Sim Ong, and Ra-pee Pattanapanyasat, “Materialism and Life Satisfaction: The Role of Religion,” Journal of Consumer Affairs, 47(2), 2013, 1-14.

George P. Moschis and Leah Bovell, “Marketing Pharmaceutical and Cosmetic Products to the Mature Market,” International Journal of Pharmaceuticals and Healthcare Marketing, 7 (4), 2013, 357-373.

Choong Kwaifatt, George P, Moschis, and Fon Sim Ong, “Materialism and Well-being: The Moderating Effects of Religiosity on Young Malaysian Consumers,” Journal of Beliefs and Values, 32(2), 2013, 178-188.

Varapa Rakrachakarn, George P. Moschis, Fon Sim Ong, and Randall Shannon, “Materialism and Life Satisfaction: The Role of Religion,” Journal of Religion and Health, November 2013, www.springerlink.com/openurl.asp?genre=article&id=doi:10.1007/s10943-013-9794-y

Varapa Rakrachakarn and George P. Moschis, “Are Cartoon Ads Effective for Adult Consumers?” International Journal of Internet Marketing and Advertising, Vol. 8, No. 2, 2013 125-142.

Boonying Kongarchapatara, George P. Moschis, and Fon Sim Ong “Understanding the relationships between age, gender, and life satisfaction: the mediating role of stress and religiosity,” Journal of Beliefs & Values: Studies in Religion & Education, 35:3 (2014), 340-358.

Grougiou, Vassiliki and George P. Moschis, “Antecedents of Young Adults’ Materialistic Values,” Journal of Consumer Behavior, vol. 14 (2), (March/April,) 2015, 115-126.

Varapa Rakrachakarn and George P. Moschis, “Is Animation Effective for Advertising Offensive Products? Insights from an Internet Advertising Experiment,” International Journal of Electronic Marketing and Retailing, 6(4), 2015, 259-274.

Helen I. Duh, Sarah Benmoyal, George P. Moschis, and Lilia Smaoui, “Examination of Young Adults’ Materialism in France and South Africa Using Two Life-course Perspectives,” Journal of Family and Economic Issues, 36, 2015, 251-262.

George P. Moschis, Euehun Lee, Anil Mathur, and Edward Rigdon, “A Study of Delayed Purchases of Enabling Products: The Case of Hearing Aids,” International Journal of Consumer Studies, 39 (4), 2015, 350-366.

Vasso Grougiou, Ilias Kapoutsis, and George P. Moschis, “Compulsive Buying: The Role of Earlier-in-Life Events and Experiences.” Journal of Consumer Marketing, Vol. 32 no. 4, 2015, 278-289.

Andrew M. Baker, George P. Moschis, Edward E. Rigdon, and Choong Kwai Fatt, “Linking Family Structure to Impulse-Control and Obsessive-Compulsive Buying,” Journal of Consumer Behavior, 15 (2016) 291–302.

Anil Mathur, Fon Sim Ong, Choong Kwaifatt, Pakakorn Rakrachakarn and George P. Moschis “Beyond Cognitive Age: Developing a Multi-theoretical Measure and its Assessment,” Journal of Marketing Analytics (formerly Journal of Targeting, Measurement and Analysis for Marketing), March 2017, Volume 5, Issue 1, pp 31–43

Preecha Yingwattanakul, and George P. Moschis, “Life Course Perspectives on the Onset and Continuity of Preventive Healthcare Behaviors,” The Journal of Primary Prevention, 38(5), 2017, 537-550.

Jul Thanasrivanitchai, George P. Moschis, and Randall Shannon “Explaining older consumers’ low use of the Internet,” International Journal of Internet Marketing and Advertising, Vol. 11, 2017: 355-375.

George P. Moschis. Research frontiers on the dark side of consumer behaviour: The case of materialism and compulsive buying, Journal of Marketing Management, 33, 2017:15-16, 1384-1401 DOI: 10.1080/0267257X.2017.1347341

Thuckavadee Sthienrapapayut, George P. Moschis, and Anil Mathur, “Using Gerontographics to Explain Consumer Behavior in Later Life,” Journal of Consumer Marketing, 35(3) 2017, 17-27.

Preecha Yingwattanakul, P., & George P. Moschis, “A life course study of the effects of  experienced life events on the onset and continuity of preventive healthcare behaviors,” Health Marketing Quarterly, 2019, 36(1):1-21

George P. Moschis, “Pathways to Successful Academic Research: A Life Course Perspective.” Journal of Global Scholars of Marketing Science. Volume 29, 2019 – Issue 4: George P. Moschis tribute special issue, part one, 372-408.

Benmoyal, S., Moschis, G.  P., & Mathur, A.  “Reckless Financial Behaviors: An Exploratory Study of French and American Consumers.” Journal of Global Scholars of Marketing Science, Volume 29, 2019 – Issue 4: George P. Moschis tribute special issue, part one, pp. 440-456. 

George P. Moschis, Anil Mathur,  & Thuckavadee Sthienrapapayut “Gerontographics and Consumer Behavior in Later Life: Insights from the Life Course Paradigm,” Journal of Global Scholars of Marketing Science, volume 30, 2020, issue 1:  George P. Moschis special issue, part two, pp. 18-33. 

Randall Shannon, Thuckavadee Sthienrapapayut, George P. Moschis, Thorsten Teichert and Betul Balikcioglu, “Family life cycle and the life course paradigm: A four-country comparative study of consumer expenditures” Journal of Global Scholars of Marketing Science. Volume 29, 2019 – Issue 1: George P. Moschis tribute special issue, part two, pp. 34-44.

Pakakorn Rakrachakarn, George P Moschis, Thittapong Daengrasmisopon, and. Eldon Y. Li, “Internet advertising of offensive products: The effects of animation on adult consumer attitudes, International Journal of Internet Marketing and Advertising, forthcoming.

Pattharanitcha Prakitsuwan and George P. Moschis, “Well-being in later life: A life course perspective,” Journal of Services Marketing, forthcoming

Gianluigi Guido, Marco Pichierri, Christian Rizzo, and George P. Moschis, “Information processing by elderly consumers: A five-decade review,” Journal of Services Marketing, forthcoming