Service to Community

Public Relations

  1. a) Information has been disseminated to thousands of organizations in the form of newsletters, research reports and direct consultation.
  2. b) Information about CMCS studies disseminated to approximately 500 major media outlets (both consumer and business), ultimately reaching several hundred newspaper, magazines, trade publications and broadcast outlets. Major print media coverage and television appearances include:

Newspapers:                     Magazines:                             Broadcast:

     The Wall Street Journal             Newsweek                                ABC’s “Business World”

USA Today                                   Nation’s Business                    CNN “Prime Time News”

New York Times                         Business Week                          CNN “Headline News”

Washington Post                        Fortune                                      CNN “Morning News”

Chicago Tribune                        U.S. News & World Report               CNBC

The Economist                           ABC Radio

  1. c) Numerous presentations/speeches to business organizations, nonprofit and other nonacademic groups. Examples:

“Consumer Behavior of Older Adults: A National View,” presented at two National Conferences Sponsored by the Mature Market Institute, June 1988 (Chicago) and April 1989 (Atlanta).

“The Aging Marketplace: Implications for Shopping Centers,” presented at the International Council of Shopping Centers Conference, Atlanta, July 12, 1989.

“Understand the Elderly Market,” presented at the 34th Annual Conference of the American Society of     Aging, Washington, D.C., March 19, 1989.

“Marketing to Older Adults,” presented at the Aging in the 1990’s Conference, Maryland Office on Aging,  September 13, 1989.

“Understanding and Segmenting the mature Market,” presented at the Selling to Seniors Conference, Washington, D.C., June 15-16, 1989.

“Housing Preferences of Older Americans” presented at the Annual Conference of National  Association of Home Builders, Atlanta, January 21, 1990.

“The Aging Marketplace: Implications for the Food Industry,” presented at the Annual Convention of National Food Processors Association, San Francisco, February 6, 1990.

“The 55-Plus Market,” presented at the Annual Conference of Direct Marketing Association on Catalog and Exhibition, New York, June 20, 1990.

“Gaze into the Crystal Ball,” presented at the 29th Meeting and Exposition of the American  Association of Homes for the Aging, New Orleans, November 6, 1990.

“Special Needs,” presentation at the 10th Annual Services Marketing Conference of the American Marketing Association, Orlando, October 22, 1991.

“Attracting Emerging Customer Groups,” presented at the National Association of Convenience Stores Annual Meeting Education Workshops, Atlanta, October 20, 1992.

“Community Action Begins with You,” presented at the Southeastern Eldercare Network Conference, Atlanta, November 12, 1992.

“Values:  The Missing Link in Marketing Successfully to Four Generations of American,” presentation at the 41st Annual Meeting of the American Society on Aging, Atlanta, March 11-14, 1995.

“Where is the Beef? How to Market to Older Adults,” conference organized by American Association of Advertising Agencies, American Marketing Association, and the UCLA Graduate School of Management, May 3, 1996.

“Preparing for the Changing Marketplace:  Year 2000 and Beyond,” Sejong University, Seoul, June 8, 2001

“Guidelines for Senior-Friendly Marketplace” Keynote presentation to the 6th Annual Global Conference on Aging, Perth, Australia, October 29, 2002.

“Marketing Physical Fitness to Older Adults,” Keynote presentation to the Annual Active 2002 Conference. Department of Sports and Recreation, Government of Western Australia, Perth, Australia, October 21. 2002.

“Seniors as Consumers” Keynote presentation to the 2002 Retirement Village Association of Australia National Conference, Perth, Australia, October 24 2002.

“Guidelines for a Senior-Friendly Marketplace,” presentation at the Institute of Gerontology, University of Putra, Malaysia, October 23, 2003.

“Strategies for Academic Research,” presentation at the University of Malaya, Kuala Lumpar, October 21-22, 2003.

“Strategies for Academic Research,” presentation to Faculty and Doctoral Students at Thammasat University, Bangkok, September 1, 2003 and 2006.

“The Life Course Approach to Consumer Research,” presented to Faculty and doctoral students of the University of Sydney, September 3, 2005.

“Strategies for Publishing in International Journals,” keynote presentation to the Annual Conference of the Brazilian Marketing Association, Rio De janeiro, May 4, 2006.

“The Life Course Approach to Consumer Research,” presented to Faculty and doctoral students of Thammasat University, Bangkok, Thailand, May 10, 2006.

“Strategies for Academic Research,” and “The Life Course Approach to Consumer Research,” presented to Faculties and doctoral students from several universities in Malaysia, University of Malaya, November 10, 2006.

“Guidelines for a Senior-Friendly Marketplace,” presented at the National Conference  of OLLI, National Resource Center of the Osher Lifelong Learning Institutes, Braselton, Georgia, April 19, 2007.

“The Importance of Mature Market,” First International Seminar on Mature Market   Universidade Presbiteriana Mackenzie (Sao Paulo, Brazil), May 12, 2008 (INT):

“The Importance of the Mature Market as a Career Opportunity”, Universidade         Presbiteriana Mackenzie (Sao Paulo, Brazil) May 13, 2008.

“Strategies for the Mature Market” Keynote address: International Symposium The      Silver Market Phenomenon: Business Marketing Opportunities in an Era of      Demographic Change, German Institute for Japanese Studies, United Nations University, Tokyo, October 2-4, 2008.

“The Senior Market Phenomenon: Business Opportunities and Responsibilities in An   Aging        Society” : International Symposium The Silver Market  Phenomenon: Business Marketing Opportunities in an Era of Demographic Change, German Institute for Japanese Studies, United Nations University, Tokyo, October 2-4, 2008.

“Understanding Older Adults’ Consumer Behavior: A Life Course Approach.” Keynote presentation at a symposium on elderly consumers organized by Maastricht University, Maastricht, Netherlands, April 23, 2009.

“Marketing Strategies for Mature Consumers,” Vision 2012 Consumer Products World Conference of INDA, New Orleans, LA, January 25, 2012.

“Successful Senior Business Strategies,” Retirement Strategy Forum (Korean government and    corporate supported), Seoul, South Korea, September 12, 2012.

“Understanding Older Consumers: A Life Course Approach,” International Conference Series 2012 Consumer Behavior and Marketing: New Approaches in Consumer Research and Prospects, Kuala Lumpur, Malaysia, September 24, 2012.

“Do you know how old you are? How your body and soul reveal your real age,” Keynote Speaker at the Second Annual Conference of the Consumer Life-course Studies Group, Bangkok, Thailand, November 12, 2013.

“Marketing Strategies for Older Consumers,” keynote speaker at the Third Annual Conference of the Consumer Life-course Studies Group,” Seoul National University, Seoul, Korea, May 24, 2014.

 

Advisory/Consulting Services:

Added Value, Paris, France.

Alliance for Business Development, Atlanta

Ameritech Services, Inc., Chicago

BellSouth Corp., Atlanta

Black and Decker (U.S.), Inc., Bridgeport, CT

Blue Cross Blue Shield of Florida

Bromley Communications, New York

Centex Corp., Dallas

Chase Manhattan Bank, New York

Coca-Cola, Atlanta

CNN, Atlanta

Covington & Burling, Washington, D.C.

Cox Cable

Data Tabulation Service, Inc., Atlanta

DEVA Development, Bangkok, Thailand

Edward D. Jones, Washington, D.C.

Georgia Real Estate Commission

Gould, Inc., Chicago

Integrated Communication Systems, Atlanta

Intersport Hellas, Athens, Greece

Key Bridge Retirement Community, Atlanta

LaRoche Industries, Atlanta

Leo Burnett Advertising, Chicago

Lord & Dantsu, NY

Louis, Bowles, and Grove, Inc., Dallas Texas

Management Science of America, Inc., Atlanta

Manufacturers Hanover Trust, NY

McKinsey & Company, Inc., Atlanta

MedicAlert, New York

M&M Mars, Hackettstown, NJ

Morgan, Lewis & Bockius, New York

Narcisso Volz, Philadelphia, Pennsylvania

Olympian Sports, Ltd., Leeds, United Kingdom

Payment Systems, Inc. (Subsidiary of American Express Co.)

Pettit & Martin, Washington, D.C.

Powell, Goldstein, Frazer and Murphy, Atlanta

SCI, Systems, Inc., Huntsville, AL

Stop N Go Stores, Atlanta

Teen-age Research Unlimited, Chicago

Textile Mill Store, Atlanta

The Reidstad Corporation, Clearwater, FL

Toyota Motors Corp., Torrance, CA.

Unitron Hearing, Canada

Weiberg Consulting Group, D.C.

Whirlpool Corp., Benton Harbor, MI

Womble,Garlyle,Winston-Salem,NC