2014-present Adjunct Professor, Director
Consumer Life-course Studies Group
College of Management
Mahidol University,
Bangkok, Thailand
1999 – Present Georgia State University
Professor of Marketing,
Alfred Bernhardt Research Professor, and
Director of the Center for Mature Consumer Studies,
Member of Georgia State University’s Gerontology Program Faculty
1987 – 1998 Georgia State University
Professor of Marketing,
Director of the Center for Mature Consumer Studies, and
Member of Georgia State University’s Gerontology Program Faculty
1984 – 1987 Georgia State University,
Research Professor of Marketing
1981 – 1984 Georgia State University,
Associate Professor of Marketing
1977 – 1981 Georgia State University,
Assistant Professor of Marketing
1974 – 1977 University of Wisconsin-Milwaukee, Lecturer of Marketing
University of Wisconsin-Whitewater, Lecturer of Marketing
University of Wisconsin-Madison, Instructor of Marketing
1971 – 1973 University of Wisconsin-Madison, Graduate Research Assistant
1969 – 1971 Georgia State University,
Graduate Research Assistant
TEACHING ABROAD & SHORT-TERM SEMINARS
- Consortium for International Business
Asolo/Paterno, Italy - University of Helsinki & Academy Access Ltd.
Kuala Lumpur, Malaysia - Thammasat University,
Bangkok, Thailand - Bangkok University
Bangkok, Thailand - University of Sydney,
Sydney, Australia - University of Malaya.
Kuala Lumpur, Malaysia - University of Athens
Athens, Greece - Mahidol University
Bangkok, Thailand - International Hellenic University
Thessaloniki, Greece
COURSES TAUGHT:
Marketing Principles
Marketing Management (MBA)
Marketing Strategy (MBA)
Marketing Research (Undergraduate & MBA/MS)
Advanced Marketing Research (MBA)
Research Methodology Seminar (Ph.D.)
Advertising (Undergraduate)
Advertising Campaigns (Undergraduate)
Consumer Behavior (Undergraduate, MBA, & EMBA)
Nonprofit Marketing (MBA)
Marketing to Older Adults (MBA)
Pricing and Profitability (MBA)
Product Management (MBA)
International Marketing (MBA)
Introduction to Academic Research (Ph.D.).
AREAS OF RESEARCH INTEREST:
Consume Behavior of Special Segments, including Children, Adolescents, & Elderly
Consumer Socialization
Uses and Effects of Mass Communications
Cross-Cultural Research