Professional Experience

2014-present              Adjunct Professor
College of Management
Mahidol University,
Bangkok, Thailand

1999 – Present       Georgia State University
Professor of Marketing,
Alfred Bernhardt Research Professor, and
Director of the Center for Mature Consumer Studies,
Member of Georgia State University’s Gerontology Program Faculty

1987 – 1998               Georgia State University
Professor of Marketing,
Director of the Center for Mature Consumer Studies, and
Member of Georgia State University’s Gerontology Program Faculty

1984 – 1987               Georgia State University,
Research Professor of Marketing

1981 – 1984               Georgia State University,
Associate Professor of Marketing

1977 – 1981               Georgia State University,
Assistant Professor of Marketing

1974 – 1977                University of Wisconsin-Milwaukee, Lecturer of Marketing
University of Wisconsin-Whitewater, Lecturer of Marketing
University of Wisconsin-Madison, Instructor of Marketing

1971 – 1973               University of Wisconsin-Madison, Graduate Research Assistant

1969 – 1971               Georgia State University,
Graduate Research Assistant

 

TEACHING ABROAD & SHORT-TERM SEMINARS

  • Consortium for International Business
    Asolo/Paterno, Italy
  • University of Helsinki & Academy Access Ltd.
    Kuala Lumpur, Malaysia
  • Thammasat University,
    Bangkok, Thailand
  • Bangkok University
    Bangkok, Thailand
  • University of Sydney,
    Sydney, Australia
  • University of Malaya.
    Kuala Lumpur, Malaysia
  • University of Athens
    Athens, Greece
  • Mahidol University
    Bangkok, Thailand
  • International Hellenic University
    Thessaloniki, Greece

 

COURSES TAUGHT:  

Marketing Principles
Marketing Management (MBA)
Marketing Strategy (MBA)
Marketing Research (Undergraduate & MBA/MS)
Advanced Marketing Research (MBA)
Research Methodology Seminar (Ph.D.)
Advertising (Undergraduate)
Advertising Campaigns (Undergraduate)
Consumer Behavior (Undergraduate, MBA, & EMBA)
Nonprofit Marketing (MBA)
Marketing to Older Adults (MBA)
Pricing and Profitability (MBA)
Product Management (MBA)
International Marketing (MBA)
Introduction to Academic Research (Ph.D.).

 

AREAS OF RESEARCH INTEREST:

Consume Behavior of Special Segments, including Children, Adolescents, & Elderly
Consumer Socialization
Uses and Effects of Mass Communications
Cross-Cultural Research