Publications: Books, Monographs, & Chapters in Books

Books:

 George P. Moschis. Consumer Behavior Over the Life Course: Research Frontiers and New Directions, Springer, 2019.

George P. Moschis and Anil Mathur, Baby Boomers and Their Parents: Surprising Findings about  Their Lifestyles, Mindsets, and Well-Being, Paramount Books, 2007

George P. Moschis, Euehun Lee, Anil Mathur, and Jennifer Strautman, The Maturing Marketplace:  Buying   Habits of Baby Boomers and Their Parents, Quorum Books, 2000.

George P. Moschis, Gerontographics: Life-Stage Segmentation for Marketing Strategy Development, Westport, CT: Quorum, 1996 (was named outstanding academic book by Choice).

George P. Moschis, Marketing Strategies for the Mature Market, Westport, CT: Quorum, 1994. (research grant) was named outstanding academic book by Choice (one of the most respectable journals of book reviews).

George P. Moschis, Marketing to Older Consumers, Westport, CT: Quorum, 1992. Was named outstanding     academic book by Choice.  Also published in Korean by Sigma Press, 2003.  Excerpts from book reviews:

“Moschis has written an outstanding book… A must for the academic or professional marketing library” (Choice, January 1994, p. 1514).

“…this book may well become a universal guidebook for today’s practitioners as well as future researchers” (Journal of the Academy of Marketing Science, Summer 1993, p. 258).

“The author, who is currently the most informed person on marketing to the older consumer …has written a book that combines the self-discipline of an excellent scholar with the tenets of consumer behavior research… the book will be informative for marketing managers, public policy makers, and academicians; it will be rewarding for both those who know little about this area of research and those who know a great deal” (Journal of Marketing, October 1993, p. 151).

George P. Moschis, Consumer Socialization: A Life-Cycle Perspective, Lexington, MA: Lexington  Books, 1987.

“When it comes to looking into the mind of the adolescent consumer, George Moschis has few peers” (AdWeek, 12/1/1986, p. 26).

G.G. Alexandrides and George P. Moschis, Export Marketing Management, New York: Praeger Publishers, 1977.

 

Research Monographs

George P. Moschis, Marketing to the Mature Market: A Bibliography, Center for Mature Consumer Studies, Atlanta, 2001.

George P. Moschis, Marketing Health Care Services and Products, Center for Mature Consumer Studies, Atlanta, 1999.

George P. Moschis, Marketing Food Products, Center for Mature Consumer Studies, Atlanta, 1999.

George P. Moschis, A Report on Consumer Behavior of Baby Boomers and Elderly, Center for Mature Consumer Studies, Atlanta, 1997.

George P. Moschis, National Studies of Affluent Older Consumers, Center for Mature Consumer Studies, Atlanta, 1997.

George P. Moschis, National Studies of the Mature Market for Health-Care Services, Center for Mature Consumer Studies, Atlanta, 1997.

George P. Moschis, National Studies of Older Adults’ Consumption of Pharmaceutical Products, Center for Mature Consumer Studies, Atlanta, 1997.

George P. Moschis, National Studies of Mass Media Use by Older Adults, Center for Mature Consumer Studies, Atlanta, 1997.

George P. Moschis, National Studies of Older Adults’ Preferences for Apparel and Footwear, Center for Mature Consumer Studies, Atlanta, 1997.

George P. Moschis, National Studies of Long-Term Care, Center for Mature Consumer Studies, Atlanta, 1997.

George P. Moschis, National Studies of Housing Preferences of Older Adults, Center for Mature Consumer Studies, Atlanta, 1997.

George P. Moschis, National Studies of Older Adults’ Preferences for Technology-Based Products and Telecommunication Services, Center for Mature Studies, Atlanta, 1997.

George P. Moschis, National Studies of Food Purchasing and Consumption Preferences of Older Americans, Atlanta, 1997.

George P. Moschis, National Studies of Older Adults’ Preferences for Insurance Services, Atlanta, 1997.

George P. Moschis, National Study of the Mature Market for Travel and leisure Services, Atlanta, 1997.

George P. Moschis, National Studies of the Mature Market for Financial Services, Atlanta, 1997.

George P. Moschis and Julie Sneath, Existing Retail Strategies and the Older Consumer: An Empirical Assessment and Recommendations. New York: International Council of Shopping Centers Educational Foundation, 1995. (research grant).

James R. Lumpkin, Karen M. Gibler and George P. Moschis, Retirement Housing and Long-Term Health Care: Attitudes and Perceptions of the Mature Consumer. Annapolis, MD: National Association of Senior Living Industries, 1992. (research grant)

George P. Moschis, et al., Changing Needs in a Changing Society, Benton Harbor, MI: Whirlpool Corporation, 1991. (research grant)

Isaac F. Megbolugbe, Karen M. Gibler and George P. Moschis, Single-Family Housing Preferences of Older Americans, Washington, D.C.: National Association of Home Builders, Housing Policy Division, NAHBWPS 90-1, 1991.

George P. Moschis, Older Consumer Orientations toward Marketing Activities and Responses to New Products. Atlanta: Georgia State University, Center for Mature Consumer Studies, 1990. (research grant)

George P. Moschis and Barbara Payne, Explanations of the Low Food Stamp Utilization Rates Among Low-Income Elderly: Sociological and Psychological Perspectives, Washington, D.C., U.S. Department of Agriculture, Food and Nutrition Service, 1990. (research grant)

George P. Moschis, Assessing Older Adults’ Perceptions of Select Marketing Practices and New Technologies Capable of Enhancing Their Well-Being, Washington, D.C., AARP Andrus Foundation, 1989. (research grant)

George P. Moschis, Acquisition of the Consumer Role by Adolescents, Atlanta: Georgia State University, Business Publishing, 1978.

George P. Moschis and Gilbert A. Churchill, Jr., Formal Consumer Education: An Empirical Assessment, Madison, WI: University of Wisconsin, 1977, No. 6-77-25.

 

Chapters in Books:

George P. Moschis, “Advertising to Adolescents,” in TV & Teens: Experts Look at the Issues, edited by Action for Children’s Television, Cambridge, MA: Ballinger Publishing Company, 1982. 

George P. Moschis “Generational Marketing,” chapter in Consumption and Generational Change, edited by Ian R. Jones, Paul Higgs, and David J. Eckerdt, Transactions Publishers, London., 2008, 149-170,

Simone S. Pettigrew, and George P. Moschis, “The Physical and Mental Health Needs of Older Consumer,” in Mick, D., Pettigrew, S., Pechman, C., & Ozanne, J. Transformative Consumer Research for Collective and Personal Well Being  New York: Taylor & Francis, 2011, 565-581.

George P. Moschis and Simone Pettigrew, “Understanding Consumer Well-Being in Later Life: Business Strategies for Enhancing Quality of Life,” in Kohlbacher, Florian and Cornelius Herstatt, The Silver marker Phenomenon, (2nd Edition), New York: Springer, 2010, 229-237.

Moschis, George P. and David Nickell, Understanding Seniors’ Motives for Moving into a Nursing Home,” in De Nouvelles Perspectives de Recherche sur le Consommateur âgé: Opportunité pour soi,Opportunité sociétale, Denis Guiot & Bertrand Urien (Eds.), 180-194.

Jul Thanasrivanitchai, Randall Shannon, and George P. Moschis, Marketing to the Aging Consumer Edited by Sudyon Kwon Gerontechnology. Springer (2016): 447-462

George Moschis, ”Τhe Aging Marketplace: Implications for Food Marketers,” in Food for the Aging Population Edited by Monique M. Raas, Lissete C.P.G. de Croot, and Dieneke Asset, (Second Edition), (2016), chapter 13.

Hans Kasper, George P. Moschis, and Anil Mathur, “ACTIVITEITEN IN VERBAND MET LATER” VAN OUDEREN: Op hogere leeftijd op tijd op je toekomst voorbereid. The Dutch Yearbook on Market Research of the Dutch Market Research Society, Amsterdam, 2017, pp.21-38