Publications: Non-Refereed and Other

Teerasak Jindabot and George P. Moschis (2007). “Trust: The Unforgettable  Marketing Tool.” Chulalongkorn Review, 20 (77), 74-93.

George P. Moschis, “Global Aging of the Marketplace,” Executive Journal, Vol. 24 (3) (July 2004), 54-56.

George P. Moschis, “The Life Stages of the Mature Market,” American Demographics, Fall 1996, 44-47, 50.

James R. Lumpkin, Karen M. Gibler and George P. Moschis, “Perceptions and Preferences of the Aged,” Australian Health and Aged Care Journal, October, 1992, 66-68.

Thomas J. Stanley and George P. Moschis, “America’s Affluent,” American Demographics, Spring 1984.

George P. Moschis and Thomas J. Stanley, “Flawed Surveys, Field Trials May Overstate Positive Consumer Acceptance of Videotex, “Marketing News, November 25, 1983, pp. 18-19.

Joseph Rabianski, James Vernor and George P. Moschis, “Consumer Expectations for Broker Services, Real Estate Perspectives, Vol. III (2), 1981, pp. 6-7.

George P. Moschis, “Marketing Strategies in Promotion of Exports,” Business Administration Bulletin,Vol. 15, (January 1976), pp. 46-49, 60 (with C. G. Alexandrides).

George P. Moschis, “Evaluating Sales Forecasts,” Business Administration Bulletin, Vol. 10, (April 1972), pp. 290-293.