Publications: Refereed Scholarly Processdings

George P. Moschis and Gilbert A. Churchill, Jr., “Mass Media and Interpersonal Influence on Adolescent Consumer Learning, in Barnett A. Greenberg and Danny N. Bellenger (eds.),” Contemporary Marketing Thought, Chicago: American Marketing Association 1977, pp.68-71.

George P. Moschis, “Formal Consumer Education: An Empirical Assessment,” in Advances in Consumer Research, Vol. VI, W. Wilkie (ed.), Ann Arbor, MI: Association for Consumer Research, 1979, pp. 456-459.

George P. Moschis and Roy L. Moore, “Family Communication and Consumer Socialization,” in Advances in Consumer Research, Vol. VI, W. Wilkie (ed.), Ann Arbor, MI: Association for Consumer Research, 1979, pp. 359-406.

George P. Moschis and Roy L. Moore, “Family Communication Patterns and Consumer Socialization,” in 1979 Educators’ Conference Proceedings. Chicago: American Marketing Association, 1979, pp. 226-230.

George P. Moschis and Roy L. Moore, “Mass Media and Personal Influences on Adolescent Consumer Learning,” in Developments in Marketing Science, Vol. II, 1979.

Roy L. Moore and George P. Moschis, “Social Interaction and Social Structural Determinants in Adolescent Consumer Socialization,” in Advances in Consumer Research, Vol. VII, Ann Arbor, MI: Association for Consumer Research, 1979, pp. 757-759.

George P. Moschis and Roy L. Moore, “Purchasing Behavior of Adolescent Consumers,” in Marketing in the 1980’s: Change and Challenges, Chicago: American Marketing Association, 1980, pp. 84-92.

George P. Moschis, “Socialization Perspectives and Consumer Behavior,” in Review of Marketing 1981, B. Enis and K. Roering (eds.), Chicago: American Marketing Association, 1981, pp. 53-56.

Danny Bellenger and George P. Moschis, “A Socialization Model of Retail Patronage,” in Advances in Consumer Research, Vol. IX, Ann Arbor, MI: Association for Consumer Research, 1981, pp. 373-378.

George P. Moschis and Roy L. Moore, “Racial and Socioeconomic Influences on Adolescent Consumer Behavior,” in Bernhardt et. al., (eds.) The Changing Marketing Environment: New Theories and Application, Chicago: American Marketing Association, 1981, pp. 261-265.

George P. Moschis and Roy L. Moore, “A Study of The Acquisition of Desire for Products and Brands,” in K. Bernhardt et. al., (eds.),” The Changing Marketing Environment: New Theories and Application, Chicago: American Marketing Association, 1981, pp. 201-204.

Ruth B. Smith, George P. Moschis and Roy L. Moore, “Some Advertising Effects on the Elderly Consumer,” Proceedings of the Southern Marketing Association, 1982.

Warren Blumenfeld, John J. Zimmatore and George P. Moschis, “Job Preference of a Group of Potential Marketing Majors (What Makes a Job Good or Bad): Some Implications for Marketing Education and Development,” Proceedings of the Southwestern Marketing Association, 1981.

George P. Moschis and Roy L. Moore, “A Longitudinal Study of the Development of Purchasing Patterns,” Proceedings of the Educators’ Conference, Chicago: American Marketing Association, 1983, pp. 114-117.

Kanti Prasad, George P. Moschis and Jeff Friebert, “Personal Correlates of Generalized Consumer Preference for Family Brands,” Proceedings of the Academy of Marketing Science, 1983, pp. 1-3.

George P. Moschis, Roy L. Moore and Thomas J. Stanley, “An Exploratory Study of Brand Loyalty Development,” in Thomas C. Kinnear (ed.),” Advances in Consumer Research, Vol. XI, Ann Arbor, MI: Association for Consumer Research, 1984, pp. 412-417.

Ruth Smith and George P. Moschis, “Consumer Socialization of the Elderly: An Explanatory Study,” in Thomas C. Kinnear (ed.),” Advances in Consumer Research, Vol. XI, Ann Arbor, MI: Association for Consumer Research, 1984, pp. 548-552.

George P. Moschis, Roy L. Moore and Ruth B. Smith, “The Impact of Family Communication of Adolescent Consumer Socialization,” in Thomas C. Kinnear (ed.),” Advances in Consumer Research, Ann Arbor, MI: Association for Consumer Research, 1984, pp. 314-319.

Pradeep Korgaonkar and George P. Moschis, “How to Develop Advertising Campaigns: A Survey of Advertising Agency Executives,” Proceedings of American Institute of Decision Science, 1983.

George P. Moschis and Thomas J. Stanley, “Home Information Systems: Recent Developments and Implications,” Proceedings of the Winter Educators’ Conference, Chicago: American Marketing Association, 1984.

George P. Moschis, “A Longitudinal Study of Consumer Socialization,” Proceedings of the Winter Educators’ Conference, Chicago: American Marketing Association, 1984.

Jac L. Goldstucker, Thomas J. Stanley and George P. Moschis, “Will Consumer Acceptance of Videotex Services Affect Marketing?,” in Proceedings of the Annual Educators’ Conference, Chicago: American Marketing Association, 1984, pp. 200-204.

Ruth B. Smith and George P. Moschis, “Effects of Advertising on the Elderly Consumer: An Investigation of Social Breakdown Theory,” Proceedings of the Annual Educators’ Conference, Chicago: American Marketing Association, 1984, pp. 1-5.

George P. Moschis and Ruth B. Smith, “Consumer Socialization: Origins, Trends and Directions for Future Research,” Proceedings of the International Conference of the Association for Consumer Research, Singapore, National University of Singapore 1985, pp. 275-281.

George P. Moschis and Roy L. Moore, “Racial and Socioeconomic Influences on the Development of Consumer Behavior,” in E. Hirschman and M. Holbrook (eds.) Advances in Consumer Research, 1985, pp. 525-531.

George P. Moschis and Linda G. Mitchell, “Television Advertising and Interpersonal Influences on Teenagers’ Participation in Family Consumer Decisions,” in Richard Lutz (ed.), Advances in Consumer Research, Vol. 13, Ann Arbor: Association for Consumer Research, 1986, pp. 181-186.

George P. Moschis, Andjali Prahasto and Linda G. Mitchell, “Family Communication Influences on the Development of Consumer Behavior,” in Richard Lutz (ed.),” Advances in Consumer Research, Vol. 13, Ann Arbor: Association for Consumer Research, 1986, pp. 365-369.

George P. Moschis, Dena Saliagas Cox and James Kellaris, “An Exploratory Study of Adolescent Shoplifting Behavior,” Advances in Consumer Research Vol. 14, 1987.

Dena T. Cox, George P. Moschis and James Kellaris, “Factors Influencing Adolescent Shoplifting,” in Proceedings of the Academy of Marketing Science, Vol. X, 1987.

George P. Moschis, “Methodological Issues in Studying Intergenerational Influences on Consumer Behavior,” in Advances in Consumer Research, Vol. 15, Michael Houston (ed.) Provo, Ut.: Association for Consumer Research, 1987.

Ruth B. Smith, George P. Moschis and Roy L. Moore, “Social Effects of Advertising and Personal Communications of the Elderly Consumer,” in Paul Bloom (ed.), Advances in Marketing and Public Policy, 1987, Vol. 1, pp. 65-92.

George P. Moschis and Dena S. Cox, “Deviant Consumer Behavior,” in Thomas Srull (ed.),” Advances in Consumer Research, Vol. XVI, 1988, pp. 732-737.

Ruth B. Smith and George P. Moschis, “Proposal and Development of a Dialectical Model: Examining the Elderly Consumer,” in Thomas Srull (ed.),” Advances in Consumer Research, Vol. XVI, 1988, pp. 285-292.

Pradeep Korgaonkar and George P. Moschis, “The Effects of Perceived Risk and Social Class on Consumer Preferences for Distribution Outlets,” Enhancing Knowledge Development in Marketing, Chicago: American Marketing Association, 1989, pp. 39-43.

Ruth B. Smith and George P. Moschis, “The Socialization Approach to the Study of the Elderly Consumer,” in Review of Marketing 1990, Valerie Zethaml (ed.),” Chicago: American Marketing Association, 190-226.

Kelly Smith, Anil Mathur and George P. Moschis, “The Elderly’s Motivations for Gift Giving: An Exchange Theory Perspective,” in AMA Educators’ Conference Proceedings, Chicago: American Marketing Association, 1990, pp. 182-187.

George P. Moschis, “Approaches to the Study of Consumer Behavior in Late Life,” Advances in Consumer Research, Vol. XVIII, (1990), pp. 517-520.

Anil Mathur, Kelly Smith and George P. Moschis, “The Elderly’s Motivation for Charity Gift-Giving: An Exchange Theory Perspective,” AMA Winter Educators’ Conference Proceedings, Chicago: American Marketing Association, 1992, 454.

Anil Mathur and George P. Moschis, “Use of Credit by Older Adults,” AMA Educators’ Conference Proceedings, Chicago: American Marketing Association, 1992, 27-36.

Anil Mathur and George P. Moschis, “Older Consumers’ Vulnerability to Bait and Switch,” Advances in Consumer Research, Provo, UT: Association for Consumer Research, 1994, 674-679.

Anil Mathur and George P. Moschis, “Elderly Consumer Needs: Perceptions of the Elderly and Their Care Providers,” in Proceedings of the World Marketing Congress, Vol. 7, Melbourne, Australia: Monash University, 1995.

Kofi Dadzie and George Moschis, “Mobilizing Consumer Savings for Economic Development in Developing Countries: Application of Event History Analysis,” in Proceedings of the International Conference on Marketing and Development, K. Basu and A. Joy (eds.), 1995.

Kofi Q. Dadzie, George P. Moschis, Euehun Lee, and Evelyn W. Dadzie, “Assessing the Determinants of Bank Adoption in Developing Countries: An Event History Analysis,” in Proceedings of the American Marketing Association Summit Conference, (ed.) Bob MittelSteadt, 1996.

Euehun Lee, George P. Moschis and Anil Mathur, “A Study of Life Events and Patronage Behavior,” Asia Pacific Advances in Consumer Research, Vol. 3, (eds.) Kineta Hung and Kent Monroe, Provo, UT: Association for Consumer Research, 1998, 147-153.

George P. Moschis, Anil Mathur and Euehun Lee, “Compulsive consumer Behavior of Older Adults,” in Proceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior, (26th International Seminar in Marketing) edited by Y. Evrard, W.D. Hoyer and A. Strazzieri, 1999, 379-39

Anil Mathur, George P. Moschis and Euehun Lee, “A Study of Changes in Brand Preferences,” in Asia Pacific Advances in Consumer Research, Vol. 4, edited by Paula M. Tidwell and Thomas Muller, Griffith University, Gold Coast, Australia, 2000, 133-139.

George P. Moschis and Kofi Dadzie, “Using Event History Analysis to Study Consumer Adoption in Developing Countries,” AMA International Conference Proceedings, Argentina, 2000.

Anil Mathur, Euehun Lee, and George P. Moschis “Market Segmentation Based on Life Events” in Rami Zwick and Tu Ping (eds.) Asia Pacific Advances in Consumer Research, vol. 5  (2002): 234.

George P. Moschis and Anil Mathur “Cross-Cultural Perspectives on the Aging of Global Markets:  Marketing Implications and Directions for Research,” in V. L. Crittenden (eds.) Proceedings of the 2003 World Marketing Congress, Perth, Australia, 139-144

George P. Moschis, Euehun Lee, and Anil Mathur,” A Study of Stress and Changes in Consumer Behavior,” Asia-Pacific Advances in Consumer Research, Vol. 6, eds. Yong-Uon Ha and Youjae Yi, Duluth, MN: association for Association for Consumer Research (2005), 330-331.

Brian Brown and George P. Moschis, “Vicarious Cycle: An Illustration of the Social Breakdown Theory and Its Relationship with Self-Concept,” Association for Consumer Research Proceedings, Duluth, MN: Association for Consumer Research, 2005.

Fon Sim Ong and George P. Moschis, “Religiosity and Consumer Behaviour: A Cross-Cultural Study,” Proceedings of the 2006 International Conference on Business and Information, vol. 3, 2006, ISSN 1729-9322.

George P. Moschis  and Anil Mathur, “Multitheoretical Perspectives on Cognitive Responses of Older Adults,” Asia-Pacific Advances in Consumer Research, Vol. 7,eds. Teresa Davis and Margaret, Duluth, MN: Association for Consumer Research, 2006, 19-23.

George P. Moschis, A. Mathur, E. Lee and G. Elder. “The Life Course Paradigm to the Study of Consumer Behavior,” 2008 Global Marketing Conference Proceedings, Shanghai, China, (electronic), 2008.

Prakash Veil and George P. Moschis “Effects of Family Structure and Socialization on Materialism: A Life Course Study in Malaysia,in Evolution and Revolution in the Global Knowledge Economy: Enhancing Innovation and Competiveness Worldwide, Proceedings of the Global Business and Technology Association Conference, 2008, 1110-1114.

Scott Friend, George P. Moschis, Kara Chan, and Andrew Baker (2009), “Cross-cultural Comparisons of Young adults’ materialism and Compulsive Consumption: A Life Course Perspective and Test of Measurement Equivalence,” Proceedings of the Winter Conference of the 2009 American Marketing Association (Extended Abstract).

Jeff Foreman, George Moschis, and Janee Burkhalter, “Gerontographics and Mass Media Preferences of Mature Consumers,” 4th International Conference Proceedings, American Institute of Higher Education, Williamsburg, VA, March, 17-19, 2010. http://www.amhighed.com/documents/williamsburg2010/AmHighEd_Proceedings_Williamsburg_2010.pdf, pp.745-754.

Anil Mathur, Rouchita Mathur, and George P. Moschis, “Effects of Health Concerns and Adoption of Health-Related Products on Cognitive Age,” in European Advances in Consumer Research, Eds. A. Bradshaw, C. Hackley, and P. Maclaran, Duluth, MN: Association for Consumer Research, Vol. 9. 2011. (243-248).

Grougiou, Vasso and George P. Moschis, “The Effects of Television and Family on Young Adults: A Life Course Study in Greece,” European Marketing Association Conference Proceedings (2011) https://marketing.conferenceservices.net/reports/template/onetextabstract.xml?x         sl=template/onetextabstract.xsl&conferenceID=2342&abstractID=488372

Baker, Andy, George P. Moschis, Choong Kwaifatt, Ed Rigdon, and Anil Mathur, “Effects of Family    Structure on Compulsive Buying: A Life Course Perspective,” Proceedings of the Association for Consumer Research, 2011, 422.

Lee, Euhun, Anil Mathur, Choong Kwaifatt, and George P. Moschis, Time and Context Dependencies in Consumer Behavior,” Proceedings of the Association for Consumer Research, 2012, 589.

Fon Sim Ong and George P Moschis, “Materialism and Well-Being among Consumers of Three Asian Subcultures: The Effects of Religion and Ethnicity,” (Special Session: “Creating and Resolving Tensions: Exploring the Different Impacts Materialism Has on Consumers and Society”), Proceedings of the Association for Consumer Research, 2013.

Fon Sim Ong, George Moschis, Rung-A-Roon Khongdee, and Torpong Suemanotham “Religiosity and Consumer Behaviour: A Study of Consumer Preferences and Well-being among Younger and Older Malaysians,” Proceedings of the 2013 Conference of the International Business Information Management Association (IBIMA), March 25-26, 2013, Kuala Lumpur, Malaysia.

Grougiou, Vasso, Ilias Kapoutsis, George P. Moschis, and Anil Mathur, “The Impact of Early Life Experiences on Young Adults’ Compulsive Buying Tendencies,” Proceedings of the Association for Consumer Research, 2014, 496.