Referees Papers Presented at Professional Meetings

“An Exploratory Study of Consumer Role Perceptions in Adolescent Consumer Socialization, Chicago, April 23-26, 1975 (with Roy L. Moore and Lowndes F. Stephens).

“Mass Media and Interpersonal Influences in Adolescent Consumer Socialization,” International Communication Association Conference, Portland, Oregon, April 14-17, 1976.

“Mass Media Influence on Adolescent Consumer Behavior,” Annual Conference of the Association for Education in Journalism, Advertising Division, Madison, Wisconsin, August 21-25, 1977, (with Roy L. Moore and Lowndes F. Stephens).

“Mass Media and Interpersonal Influences on the Acquisition of Consumer Competencies,” International Communication Association Conference, Seattle, Washington, April 25-26, 1978 (with Roy L. Moore and Lowndes F. Stephens).

“Consumer Use of Information: Individual vs. Social Predictors,” presented at the Association for Education in Journalism Annual Convention, Theory and Methodology Division, Seattle, Washington, August 13-16, 1978, (with Roy L. Moore).

“Consumer Buying Goals and Communication Behavior,” Annual Conference of the Association for Education in Journalism, Advertising Division. Seattle, Washington, August 13-16, 1978 (with Roy L. Moore).

“The Role of Advertising in Adolescent Consumer Learning,” Advertising Division, Association for Education in Journalism Annual Conference, Houston, August 5-8, 1979, (with Roy L. Moore and Pradeep K. Korgaonkar).

“Some Communication Effects of Charity Advertising Campaigns,” Public Relations Division, Association for Education in Journalism Annual Conference, Houston, August 5-8, 1979, (with Roy L. Moore and Pradeep K. Korgaonkar).

“An Analysis of the Effects of Selected Communication and Demographic Variables on Purchasing Patterns of Adolescent Consumer,” Annual Conference of the Association for Education in Journalism, Mass Communication and Society Division, Boston, August 10-13, 1980 (with Roy L. Moore).

“Family and Media Influences in Consumer Socialization,” Mass Communication Division, International Communication Association, XXX International Conference on Communication, Acapulco, Mexico, May 18-23, 1980 (with Roy L. Moore).

“The Impact of Mass Communication on the Acquisition of Brand Preferences Among Adolescent Consumers”, Presented to the Advertising Association for Education in Journalism Annual Convention, Michigan State University, East Lansing, Michigan, August 1981 (with Roy L. Moore)

“Anticipatory Consumer Socialization,” Association for Education in Journalism Annual Convention, Michigan State University, East Lansing, August 8-11, 1981 (with Roy L. Moore).

“The Impact of Mass Communication on Consumer Decision Making of the Elderly,” Association for Education in Journalism Annual Convention, Michigan State University, East Lansing, August 8-11, 1981 (with Ruth B. Smith and Roy L. Moore).

“Social Effects of Television Advertising on The Elderly,” presented at the Theory and Methodology Division, Association for Education in Journalism Annual Convention, Ohio University, Athens, Ohio, July 25-28, 1982 (with Ruth B. Smith and Roy L. Moore).

“A Longitudinal Analysis of Television Advertising Effects on Adolescents,” presented at the Advertising Division, Association for Education in Journalism Annual Convention, Ohio University, Athens, Ohio, July, 1982 (with Roy L. Moore).

“A Socialization Model of the Development of Brand Loyalty Among Adolescents,” presented at the International Communication Association Annual Conference, Boston, May 1-5, 1982 (with Roy L. Moore).

“How to Develop Advertising Campaigns: Study of Advertising Agency Executives,” presented at the American Institute for Decision Science Conference, San Antonio, Texas, November 21-23, 1983 (with Pradeep Korgaonkar).

“A Longitudinal Study of Consumer Socialization,” presented at the Association for Education in Journalism Annual Convention, Corvallis, Oregon, August, 1983 (with Roy L. Moore).

“The Impact of Family Communication Processes on the Acquisition of Adolescent Consumer Cognitions and Behaviors,” presented at the International Communication Association Annual Convention, Dallas, Texas, May 1983 (with Roy L. Moore).

“Effects of Mass Media Advertising and Interpersonal Communication on the Elderly Consumer,” presented at Mass Communication Division, International Communication Association, 35th Conference on Communication, Honolulu Hawaii, May 23-27, 1985 (with Ruth B. Smith).

“The Socialization Approach to the Study of Elderly Consumer,” paper presented at the Association for Consumer Research Annual Conference, Toronto, October 17-19, 1986 (with Ruth B. Smith).

“Consumer Decision Making Among the Elderly,” paper presented at the Special Session on Older Consumers,” American Marketing Association Annual Conference, Chicago, August 3-6, 1986.

“Older Adults’ Responses to Age-Targeted Marketing Communications,” presented at the Annual Conference of the Association for Consumer Research, New York, October 4-7, 1990.

“Retirement Housing and Long-Term Health Care Attitudes of the Elderly,” paper presented at the American Real Estate Society Convention, April 1993 (with Karen Gibler and James Lumpkin).

“What Do Senior Citizens Want? A Review of the 1992 AARP National Housing Consumer Survey,” presented at the American Real Estate Society’s Annual Meeting (March 27-30, 1996) (with Karen Gibler).

“Planning to Live in a Retirement Community”, presented to the American Real Estate Society, 13th Annual Meeting, Sarasota, Florida, April 17, 1997 (with Karen Gibler and Euehun Lee).

“Globalization of Changing Demographic Markets: International Marketing Challenges of an Aging World,” presented at the International Conference on Globalization of Business and Markets: Strategies for the 21st Century, Delhi, India, December 20-22, 2001 (with Anil Mathur).

“Gerontographics and Mass Media Preferences of Mature Consumers,” presentated at the American Institute of Higher Education’s 4thInternational Conference, Williamsburg, VA, March, 17-19, 2010 (with Jeff Foreman, George Moschis, and Janee Burkhalter).